How Do Those Jeans Fit?

October 14, 2022 How Do Those Jeans Fit? Enhancing rocks to sequester carbon. Carbon-based sunglasses. And . . . Levis goes net-zero? Another week, another round of fast-paced developments in the world of carbon credits. Off we go! Puro. Earth: Rocks, Enhanced A Finnish company wants to speed up natural rock weathering processes. In nature, atmospheric CO2 dissolves in rainwater falls to earth and spends centuries or even millennia slowly dissolving down into certain rock formations. The result is vast concentrations of CO2 safely locked away underground. Puro. Earth aims to turn centuries into weeks or hours, using a process called Enhanced Rock Weathering. Puro uses two different methods of ERW to sequester carbon and produce carbon credits. The entire process is in the early stages, and we will have to wait to see if any other carbon registries begin to formally recognize ERW. Levi’s: Real, Comfortable, Carbon-Free Jeans Levi’s, the apparel giant, makes far more than jeans. And...