Google Maps Is On The Road Again

 September 24, 2022

Google Maps Is On The Road Again

Carbon-friendly road trips are now possible in Europe. A major CRM develops a user-focused carbon credit marketplace. And Germany finds out the results of an accidental public transport emissions test.

 

There’s a lot to cover in the world of carbon credits, so off we go.

Greening Your Pension - Whether You Like It Or Not

 

The UK just passed a suite of rigorous new accounting rules for pension schemes. The new rules affect primarily the largest schemes. Meeting the new standards won’t necessarily be a major challenge - but complying with the extra level of regulation might be.

One goal is to require all eligible schemes to comply with the Paris accords - and to detail exactly how they plan to meet those standards.

That’s a level of detail most governments haven’t met!

 

Google Takes The Green Route To Europe

 

Google Maps allows US users to choose the most fuel-efficient route to meet their destination. The eco-friendly option optimizes for fuel efficiency and minimizes CO2 emissions. 

Now, Google intends to bring those green roads to the EU. Road traffic emissions are the largest source of CO2 emissions on the continent; anything that helps cut those down could be hugely significant. 

 

Sales-Forcing a Carbon Credit Marketplace

 

Salesforce is not a small CRM; its document generation arm did just a hair under $900 million in 2021. But the industry leader doesn’t seem content to rest on its laurels. It just unveiled a first-of-its-kind carbon credit marketplace aimed at letting anyone buy carbon credits.

The Net-Zero Marketplace also seems intended to expand the growing push for net-zero emissions to individuals. Set a personal net-zero goal, and you can use Salesforce to find the offsets to meet it.

 

Public Transportation Reduces CO2 Emissions, Germany Says

 

Ok, that’s not the most shocking headline ever. But in the wake of Covid-19, it turns out that Germany was running a de facto transportation experiment. For a number of months, the country subsidized extremely cheap monthly train tickets, boosting ridership and reducing vehicular travel.

The move also cut carbon emissions by 1.8 million tonnes over the same period. Other benefits included cleaner air. All in all, the initiative reduced vehicular emissions by around 10%.

Would that reduction be worth the price of the subsidies in other countries? The unintended experiment seems sure to provoke heated discussion over the possibility of truly sustainable road traffic.

Carbon Fact of the Week

Sustainable road traffic isn’t just a pie-in-the-sky idea. The UN recently published a report analyzing what could be done. They estimated that using a dynamic pricing model, cities around Europe could reduce emissions while also boosting their bottom line. 

Turns out, the idea has already been deployed - to significant effect. London nets about $230 million per year in revenue from its own scheme; Singapore brings in $100 million. 

Check out the chart for the complete info:

Source: https://carboncredits.com/